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Bev Moser Publicist: Insights on Authenticity and Music Industry Success

  • Anthony Bonnette
  • Jan 12
  • 3 min read

Discover what it takes to thrive in the music industry from Bev Moser publicist and founder of B! Noticed PR. With over 30 years of experience, Bev has helped artists elevate their careers through authenticity, strategic networking, and relentless dedication. In this episode, we dive into her journey, tips for success, and her invaluable insights into the world of publicity and artist management.

Who is Bev Moser?

Bev Moser began her career in radio before transitioning to Nashville’s dynamic music scene. With a background in media, photography, and artist management, Bev has worked with countless artists to refine their public image and build lasting relationships in the industry.

“Philosophically, my job is to help promote you or whatever artist is out there, and I mean spread the word. That’s what public relations does.” – Bev Moser


Listen and Watch

🎧 Listen on Spotify: Bev Moser on Come and Pick It

📺 Watch on YouTube: Bev Moser's Full Episode


What Does Bev Moser a Music Publicist Do?

A publicist wears many hats, and Bev Moser exemplifies this multifaceted role. From writing press releases to booking interviews and securing media coverage, Bev focuses on building authentic narratives that resonate with audiences and media outlets alike.

Key Responsibilities of a Publicist:

  • Crafting compelling press releases.

  • Booking interviews across various platforms, including radio, podcasts, and live events.

  • Managing media relationships to ensure maximum exposure.

  • Advising artists on branding, social media, and tour promotion.

Why Authenticity Matters

In a saturated music market, authenticity sets artists apart. Bev Moser stresses the importance of staying true to one’s identity, both on and off the stage. Audiences connect deeply with genuine stories, making it crucial for artists to reflect their true selves.

How Artists Can Showcase Authenticity:

  • Engage with fans personally through social media.

  • Share behind-the-scenes moments.

  • Maintain consistency in branding across platforms.

Navigating the Music Industry: Bev’s Tips

The music industry is ever-evolving, requiring adaptability and persistence. Here are Bev Moser’s top tips for artists and aspiring publicists:

  1. Build Relationships: Networking is the cornerstone of success. Attend events, collaborate with others, and treat every interaction as a potential opportunity.

  2. Leverage Social Media: Use platforms to connect with fans and showcase your personality.

  3. Plan Strategically: Whether it’s a press release or a tour, preparation is key. Bev advises artists to allow 6-8 week runway for PR campaigns.

  4. Know Your Place: Understand where you are in your career and work strategically to reach the next level.

Lessons from Bev’s Journey

From working with up-and-coming artists to managing seasoned professionals, Bev has seen it all. Her journey is a testament to the value of hard work, adaptability, and passion.

Key Takeaways:

  • Authenticity is essential for connecting with fans and media.

  • Building strong relationships in the industry can open unexpected doors.

  • Success doesn’t happen overnight; consistency and dedication are key.


Episode Chapters

(00:00) Role of Publicist in Music Industry

(12:42) Music Industry Visual Assets and Promotion

(20:06) Navigating the Music Industry Promotion

(26:01) Managing Artist Expectations in Music Industry

(37:33) Authenticity in Music Industry Success

(46:09) Authenticity and Self-Promotion in Music

(53:50) Navigating Music Industry Networking

(01:04:08) Networking and Managing in Music Industry

(01:09:54) Evolution of Music Industry Publicity


Why You Should Listen to This Episode

This episode is more than a conversation—it’s a masterclass in the art of publicity and artist management. Bev Moser shares candid insights on navigating the ever-changing music industry, building authenticity, and creating lasting relationships. Whether you’re an artist, a publicist, or simply fascinated by the music world, this episode is packed with actionable takeaways.


Connect with Bev Moser

🔗 Website: B! Noticed PR

🔗 LinkedIn: Bev Moser on LinkedIn


Conclusion

Bev Moser’s story is a treasure trove of insights for anyone navigating the music industry. Whether you’re an artist looking to elevate your career or an aspiring publicist, her advice offers a roadmap for success. For more from Bev Moser, listen to the full episode of Come and Pick It on your favorite podcast platform.


Join the Conversation

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Disclaimer

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